Ariel (P&G) is a global leader in clothes detergent technology and products. When I worked with Saatchi & Saatchi Design we were asked to develop an icon and graphic concept that communicated the product’s “Perfect Clean” potential. The brief was to design and visualise the microscopic cleaning story, explaining how the particles moved through the wash cycle and cleaned the fabric fibres – all under the theme “Beautiful Science”. This ‘Capsule’ concept developed onto a final pack design.

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Design / Art Director – Andy Scarth

Creative Agency – Saatchi & Saatchi Design