Three Creative Routes


Brand Identity Concepts

Branding, Campaign, Logo & Identity

This project demonstrates the development of three creative routes to explore not only a brand theme, name and logo, but also how the brand identity could develop across various communications and applications. The company is an innovative leader in the field of material science.

ROUTE 1 – CLICK ANY IMAGE TO START LIGHTBOX

ROUTE 2 – CLICK ANY IMAGE TO START LIGHTBOX

ROUTE 3 – CLICK ANY IMAGE TO START LIGHTBOX

Creative Director – Andy Scarth  Strategy, brand concepts, copywriting, art direction and design

Creative Agency – MBC