Refreshing taste of summer


Carlsberg Citrus

Campaign, Creative Retouching

Launch campaign and key visual – in its first weeks, Carlsberg Citrus outsold more established brands, even without any ATL activity. Growth and sales of Carlsberg Citrus exceeded projections. Carlsberg Blackcurrant was added to the portfolio a year later, both appealing to a gender neutral audience and midday drinking occasion.

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