Reverse scrolling website

Fortini Campaign Style

Campaign, Digital

Nutricia are manufacturers of advanced medical nutrition and are owned by the Danone Group. Most of Nutricia’s product range can only be prescribed by medical professionals, yet this audience still needs to be inspired and appreciate a well delivered creative idea. The following work was developed in line with an over-arching brand refresh for Fortini and focuses on the Creamy Fruit product innovation. The idea is to focus on a child’s imagination that is uninhibited by lack of nutrition and able to reach full potential. The campaign was developed for the UK market but was shared with a global audience on the back of it’s success.

Take a look at the website to see how it scrolls backwards to ‘grow up’ the page.

Creative Director – Andy Scarth Concept, copywriting, art direction and design

Creative Agency – MBC