The task was to create an umbrella brand for a range of parasiticide products produced by Bayer. Using this new identity we developed a programme that communicates with veterinary professionals and pet owners with the aim to make parasite control simple. The challenge was to keep a complex story about parasites and products as simple as possible. The programme uses digital media in an effective and appropriate way and respects industry regulations and legalities
The outcome was an urban, youthful identity for the umbrella brand with a 360-degree programme including: 30sec TV advert, vet-only website, consumer website, printed collateral, POS material, iPhone and Android App. In the year following the launch of the Jungle Programme, the leading product Advocate increased sales by £5m, growing by 18%.
View comprehensive website at itsajungle.co.uk
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Strategist, Creative Director and Lead Designer – Andy Scarth
Creative Agency – MBC