When KPMG were challenged to pitch for the retention of their existing business with Fonterra, the pressure was on to produce a response that set a new benchmark. While they had all the right information and crucial facts and figures, what they lacked was a format that had visual impact. Saatchi Design Worldwide was approached to concept and design a presentation that pushed that creative envelope. Working alongside Saatchi’s Creative Director, we developed two striking documents and a sophisticated outer casing. The somewhat dry content was juiced up and brought to life with powerful imagery and colourful graphics. A bespoke book-binding company then produced the finished items to the expected premium finish. Gladly the business pitch was a huge success with Fonterra rewarding another longterm contract to KPMG. In turn, the Saatchi-KPMG relationship has gone from strength to strength.
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Senior Designer – Andy Scarth
Creative Agency – Saatchi & Saatchi Design