Okooko is New Zealand’s premium bed manufacturer. Their push into international retail markets required increasing the strength of the New Zealand story. A Saatchi & Saatchi project, we defined an inspirational dream, organising idea and a New Zealand story to drive the development of flagship retail stores in New Zealand, Hong Kong and the USA. We developed a new name, logo, the visual collateral and a migration strategy for brand implementation.
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Strategic Team Member and Senior Designer – Andy Scarth
Creative Agency – Saatchi & Saatchi Design