Substance Over Style


Seresto – Bayer

Branding, Campaign

Using research and insight to it’s full potential – it was initially a bit of an obstacle when research told us this flea and tick collar worked incredibly well but was ‘a bit ugly’. Gladly the dry British sense of humour prevailed and the outcome is this stunning range of campaign visuals that showcase the ultimate accessory for each and every season. Seresto has won multiple industry awards, seen massive uplift in sales, has impressive brand recall and most importantly retains a sophisticated sense of humour. Watch out for next season’s campaign…

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Creative Director – Andy Scarth Concept, copywriting, art direction and design

Photographer – Chris Fraser-SmithCreative Agency – MBC