This campaign follows last season’s highly successful launch. It adopts a fashion theme to showcase the attributes of Seresto, an innovative flea and tick collar which masquerades as a high class fashion accessory for dogs and cats.
Fun aside, the photography has recently won the has won 1st prize in the 2016 IPA International Photography Awards and the campaign itself won the 2016 VMA Advertising Campaign Award.
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Creative Director – Andy Scarth Concept, copywriting, art direction and design