The reality of race-driving in a box


VisionRacer (SimRoom)

Branding, Logo & Identity, Packaging

VisionRacer developed a racing simulator called the VR3, designed to provide ergonomic reality for racing games. The brand’s organising idea is ‘Bringing Motoring Dreams to Life’. Hence the design solution was to deliver all the reality of race-driving in a box. The brief called for graphic identity evolution, packaging for the VR3 unit, stationery, brochures, posters and brand/style guidelines. The result is a clear and distinctive brand that cues both the racing and gaming industries.

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VisionRacer is now called SimRoom

Strategic Team Member, Lead Designer, Project Manager – Andy Scarth

Creative Agency – Saatchi & Saatchi Design