Wi-Tribe is a broadband provider based in Asia. While freelancing at VCCP in London, I was lead designer for the ‘handprint’ route on the Wi-Tribe Pitch. The concept was simple: a single handprint represents one person, many handprints an entire community. This artistic and very ‘human’ direction resulted in a pitch win for VCCP.
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Lead Designer – Andy Scarth
Creative Agency – VCCP